Does creating your course feel like a massive undertaking that you’ll just never finish? For something that’s supposed to make passive income, it sure takes a lot of work!
And what happens if you spend all that time, money and energy launching your course only to find that you’ve made next to no sales?
That kind of thinking can make a person with great big ideas not even want to bother!
It doesn’t have to be that way, though. I’ve spent quite a bit of time around launch processes and can assure you that with strategic marketing tactics, you can sell your online course before you ever release it to the public.
Let’s get into some creative ways to market your course from the obvs to the not-so-obvs.
Research gets you talking to your audience and making sure your course is actually marketable before you create the whole thing. I do a deep dive into research tips here, but for a quick recap, it should focus on:
Once you’re confident that your course idea is legit, test the waters. Start talking about the course you’re planning to create. Ask for feedback or create a waitlist – and I mean talk about it everywhere (online where your ideal buyers hang out, social media, past clients, your friends, and business colleagues). If you get zero response, you may need to pivot and research more.
Being proactive and trying to sell people on something that’s not ready yet might require a mindset shift, but I promise it’s worth it. I would rather you avoid the heartache of putting in all the time and effort into a course only to discover no one wants it.
Unfortunately, I’ve seen so many “great ideas” fall flat because the course creator was trying to
Note: If you’ve made any promises, or even said you’d do something, make sure you actually deliver on it (and within the timeline you stated) or you’ll erode all the trust you’ve earned.
Using your email list to create buzz for your offer has been proven to help people make thousands of dollars even on their first launch. Here’s how to do it:
Pro tip #1: You own your email list. If you get #cancelled on social media, all the work you did to build a following is gone. With your email list you can import/export your contacts list any time, even if you switch platforms later.
Pro tip #2: Get familiar with segmentation so you can better target the “subgroups” of your audience. Most email service providers allow you to tag your subscribers in a way that will segment them into different email journeys. For example, you may separate subscribers by their industry or years in business. Then, email accordingly!
Social media can be so time-consuming. But we love it for a reason – it’s a great place to spread awareness and reach new people especially when you have a plan of attack.
I’m not saying you don’t need social media. You do! But to really leverage it, use it to bring followers into your email list so you can warm them up with your welcome sequence (you have that, right?) and later present your course launch!
Your network wants you to succeed. Let them know you’re working on a course and if you can, set up an affiliate link.
Affiliate marketing is how million-dollar launches are made. Not only are you selling to your network, but you’re giving others an incentive to sell your program to their network, too. Laura Belgray’s an amazing example of this. Every year she emails her list about other programs she supports – and out-performs those with even bigger email lists. Not saying that borrowing your audience’s audiences is gonna make you rich, but it won’t make you not rich, either.
If nothing else, the more people in your network that know about your course, incentivized or not, the more they might talk about it to that perfect student that never would’ve known about it otherwise. If you don’t have much of a network, join a few Facebook groups of people in your industry and start making friends!
Wanna talk about some more out-of-the-box ways to market your course? Reach out to email@example.com or fill in my contact form.