RAISE YOUR HAND IF YOU'RE FINALLY READY TO EXPERIENCE THAT SWEET PROMISE OF FREEDOM YOU SIGNED UP FOR WHEN YOU LAUNCHED YOUR BUSINESS.

hey copywriters!

Raise your hand if you're finally ready to experience that sweet promise of freedom you signed up for when you launched your business.

(Ohhhh, yeah. You're my kinda person…)

If you've been living to work instead of working to live, and you know something's gotta give… it’s time for a change of Fortune.

I wear a lot of hats.

Copywriter.
Strategist.
Tech Implementor.
Cheerleader.
Badass Baker.
Iced Latte Junkie
Rabid Hamilton Fangirl
Course Launch Strategist Extraordinaire.

I help copywriters launch courses and products so they can make more money…

And actually have the time they need to enjoy their lives. 

Or, y’know… to just take a freaking break without guilt.


Heyyy, it’s me. I’m the Fortune. 

Grace Fortune.

Because you should be running your copywriting business. 
Your business shouldn't be running you into the ground.

If your business model is 100% client work, the sad truth is you’re on the fast track to burnout.

Genius that you are, I bet you’re neck deep in projects with a calendar that’s bursting at the seams.

So what can you do about it? 

Raising your prices helps a bit.

I mean, a little more money makes it all worthwhile… right?

Maybe. But if you’re still time-poor, that’s a massive problem.


Owning a business was supposed to bring you freedom and flexibility, but right now you’re overscheduled and anxious… and desperate for a change.


If you’ve ever caught yourself thinking, “there’s gotta be a better way!” I’m here to teach you eeeeeeeeeeeverything I know about launching and selling an online course or product that doesn’t suck.

Want to break out of the feast and famine cycle while giving yourself a healthy dose of free time AND a thicker wallet?

Say no more. I’m the answer to your prayers. Your good luck charm, if you will.

Together we can create the structure and assets you need that allow you to finally stop trading your precious hours for dollars and generate life-changing revenue streams for you, and life-changing results for the people who buy from you.

Let’s take your biz to a whole ‘notha level.

New to launching your own product or course? Ready to try again after a failed launch? I’ve got exactly what you need to knock it out of the park.


The First Time Newbie Launch Intensive


YES, PLEASE!


This isn’t your first rodeo, but it’s time to refresh or reconfigure your existing products or courses. Let me roll up my sleeves and work my magic to put a new, exciting twist on your offers.



The Product Repurposing Intensive



GIMME, GIMME!

You want more time freedom without sacrificing income. 
Break through revenue ceilings and replace client work by launching an online course that keeps selling.

How? With my signature stress free course launch. 
Lemme show you how to       

make it easy!

Shoemaker… it’s about damn time you made your own shoes.

And by shoes, I mean a product or course that you can sell over and over again.

So that you can free yourself from the shackles of time poverty and actually experience the joys of work-life balance.

You’ve already seen the results your clients get from launching their own products. Imagine what it would be like to have a few successful authority building, revenue boosting launches under your belt every year.

How good would it feel to earn income without…

→ Being chained to your desk for hours on end while your family has fun without you

→ Dealing with the extremes of being booked out and overworked or having a dry pipeline that leaves a knot in your stomach

→ Feeling guilty for needing a day or two off because you know you’re only going to be busier when your break is over

→ Fearing you’re one medical mishap away from decimating your savings


If you’re thinking, “That sounds pretty darn good, Grace,” I’d have to agree with you. Because once I cracked the code for launching courses and products, my mission became clear. I knew I had to start helping others do the same.



"Grace is good. Seriously. 

She not only knows courses inside and out, but she’s also phenomenal at taking the chaos tornado that’s happening in your head and turning it into a tameable beast. Thanks to Grace, I have so much more clarity on my course, what the strategy is, and how best to execute it. I’ll definitely be coming back to her." 

Branding Expert, B2B SaaS Copywriter

-Grace Baldwin

What is that kind of freedom worth to you?

The logical answer: Avoiding burnout by having a successful launch with the help of an expert strategist, copywriter, and tech implementor is worth every penny!

Launching your own product or course doesn’t have to be hit or miss. With me by your side, you’ll have exactly what you need to get it right the first time around.

So if you want to have more time doing what you love while making bank, it’s time to…

The First Time Newbie Launch Intensive



Your ticket out of the feast and famine cycle has arrived.

 You’ve helped your clients launch their own amazing, revenue generating products and courses. Isn’t it time you do the same thing for your business? 

→ It all begins with your application. If it’s clear we’re a good fit, secure your spot with your signed contract and deposit. 

→ Once our partnership is official, keep the momentum going by giving me the lowdown on your existing offers and marketing materials so I can begin my analysis.

→ I’ll equip you with a user-friendly market research guide and spreadsheet so you can gather the data I need to understand your audience. Does market research give you headaches? No problem. You can hire me to do that, too.

→ Once you’ve sent the market research my way, we’ll have a 60 minute strategy call so we can determine the best course of action to meet your unique goals. 

→ Now for the pièce de résistance: Your custom launch package! It includes a breakdown of the perfect offer I’ll recommend for you (based on the oh-so-important research and strategy call!), a tech guide with a roadmap for uploading your course or product on the right platform for your offer, and a how-to guide for managing your email marketing tool.

→ Need help marketing your launch? I’ve got you. You’ll get guidance on how to create a pain-free funnel that works for you using the tools you LOVE.
Templates, templates, templates! Writing your launch assets is a cinch with my templates in your back pocket. No more scrambling to write emails, landing pages, and sales pages that convert. I’ve got exactly what you need to entice your audience to take action.


HOW IT WORKS:

Need a little more? No problem. 

We can customize your package with any of the à la carte tools and services I offer.

APPLY NOW

Give Your Business The Glow Up It Deserves

The Product Repurposing Intensive


Launching products and courses is your cup of tea. You know exactly how incredible these offers have been for your business. 

What you need is a second set of expert eyes to spruce up what you’ve already got to so that they feel fresh and exciting.

→ It all begins with your application. If it’s clear we’re a good fit, secure your spot with your signed contract and deposit. 

→ Next, you’ll give me the lowdown on your existing offers and marketing materials for my review. I’ll equip you with a market research guide and spreadsheet so that you can provide me with the data I need to understand your audience. Does market research give you headaches? No problem. You can hire me to do that, too.

→ Once you’ve sent the market research my way, we’ll have a a 60 minute strategy call so we can determine the best course of action to meet your unique goals. 

→ Now for the pièce de résistance: Your custom launch package! It includes plans for your offer revamp and a full walkthrough of recommendations based on the strategy.

HOW IT WORKS:

If you’ve got a solid team in place that can handle implementation, this is where we part ways! But if you’d like me to take things over the finish line with implementation and copywriting… 


→ We’ll have another check-in call to discuss the scope of implementation that you’ll need. After you’ve secured these services with a contract and deposit, I’ll get to work so that you can kick back and relax.

Need a little more? No problem. 

We can customize your package with any of the à la carte tools and services I offer.

APPLY NOW

Need a little somethin’ extra? 

Because I’ve spent years getting course launches down to a science.

This ain't a burger shack, 
but you can have it your way.

Your launch should feel good. If you need a little extra support, I’ve got your back.

“You know that kid in math class who didn't even have to try when it came to finding the square root of Pi? 

What’s it like to work with me? 

Grace is that kid but with copywriting. On top of her copy skills, she's big-hearted, beyond organized, and a breeze to work with. If you have the chance to get this gal's brain on your business, don't hesitate -- I have a feeling she'll be booked out soon.”

Conversion Copywriter and Quiz Funnel Strategist

-Chanti Zak

"If Grace didn’t live so far away, I’d have her working in my office 40 hours a week. 

I almost don’t want to tell others how good she is so I can keep her to myself."

Advisor Architect, LLC

-Dan Cuprill, 

I don’t like to brag, but I love it when my clients do.

You Can Trust the Process…

Because I’ve spent years getting mine down to a science.

It’s called the 

C.O.U.R.S.E. Framework

and it’s my road tested method for launching amazing courses and products.

TO DELIVER:

you can count on me


that dives deep into your ideal client (aka the part where you learn what really makes ‘em tick).

Client research and voice of customer data

 
that gives you a complete roadmap of what goes in every single customer-focused module of your program.

Curriculum development

that will keep your launch on track every step of the way.

Project Management


that will outline exactly how your course will be promoted.

Marketing strategy and funnel mapping


done with heart so you can ditch the sleazy bro marketing tactics, false promises and fake FOMO in favor of copy that leads with empathy.

Sales copywriting

 
(using an online course platform like Kajabi) that takes all the WTF out of actually getting your course from your brain to the screen.

Tech Setup

“I don't know how else to put this. Grace is incredible. 

Part hype girl, part brilliant strategist, and part biz bestie, she has a laser-sharp strategic brain that helped me optimize and improve my course to make it the best it can be. Simply put, you've got to work with her.”

B2B Copywriter and Course Creator

-Erin Pennings

Choose Your Own Adventure

New to launching your own product or course? Ready to try again after a failed launch? I’ve got exactly what you need to knock it out of the park.


The First Time Newbie Launch Intensive


YES, PLEASE!


This isn’t your first rodeo, but it’s time to refresh or reconfigure your existing products or courses. Let me roll up my sleeves and work my magic to put a new, exciting twist on your offers.



The Product Repurposing Intensive



GIMME, GIMME!

Down for building a business that’s less hustle, more fun? 

Let’s Freaking Go!